WE HELP YOU SEE THE FUTURE
OF YOUR MARKETPLACE AND
DEFINE A ROADMAP OF
This roadmap defines the ultimate outcome, along with incremental “Minimum Lovable Products,” each of which differentiates in itself, and leads to this ultimate innovative solution. We also help you understand how to continually pivot against changing market conditions.
MARKET & USER RESEARCH
In our current Experience Economy, industry leaders must study their customers and their users in the context of their daily lives and define experience outcomes that change the way people behave in a marketplace. Only then are features and technologies defined to support these intended outcomes.
RAPID DESIGN LABS
Rapid Design Labs engage cross-functional teams in creative ideation and drive convergence on the most innovative ideas. They facilitate collaboration, foster trust, promote free expression, and align your multidisciplinary product team around a vision that differentiates you and drives ongoing business value.
STRATEGIC JOURNEY MAPS
Leveraging strategic user research, we work with your team to craft journey maps. They highlight a vision of how your solutions can realistically transform existing marketplaces or create completely new ones. We work with your teams to visualize a new journey that is marketable and technically feasible.
We measure our success by your company’s ability to maintain an independently sustainable culture of innovation and to define profitable experience outcomes long after we are gone. To ensure your team can continue to evolve, we provide a playbook of lessons, artifacts and training materials.
Envisioning the Future
In this project, a company approached us to create an innovation roadmap. We facilitated Rapid Design Lab sessions where we more…
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Visualizing Total Experience Outcomes
Being experience-led means literally that you can start with the experience. Companies that differentiate on the experience more…
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Rapid Design Labs Drive Innovation