An End-to-End Journey


UX teams must design not just screens, but must work with Product Management and Engineering to define complete end-to-end experiences based on the customer’s journey.

Once teams get to the point of designing an application, their wireframes should support the story of a persona moving through a scenario, to validate the user flow. The scenarios should highlight the experience outcome for the end user. These vignettes, or visual stories, show how users work through an application to complete their tasks. These vignettes should show how we streamline the experience, and promote an emotional connection.

Here’s an example of the storyboard for one particular vignette: